REBRANDING CHRISTMAS
side project
Realization: a red and green Christmas probably looks pretty dull for the red-green colorblind. That’s 5% of the world’s population, y’know! They see both colors as gray :(
So we had a bit of fun rebranding Christmas (basically we made some cute Christmas cards) with a brand new color palette, especially chosen for red-green colorblind people.
To make it legit, we collaborated with Dr. Jay Nietz from Nietz Colorvision Lab, and also—the other writer on this is red-green colorblind himself.
View the rest of the cards on the website.
AD: Waner Almeida
Illustrator: Siddha Kannur
Red-Green Colorblind CW: Brett Miller